Jasmin Deniz Karatas · JayKay
Transforming people & businesses with the power of emotions and play.
Product designer, gamification specialist and keynote speaker. Turn gamification into your edge for innovation and transformation. Keynotes, workshops and gamification concepts for companies, teams and stages – in English and German.
About
Immersed in the worlds of gaming, gamification and behavioral design, I guide businesses in channeling passion, value and emotion. With a background as a product designer and gamification expert, I craft captivating products – engaging customers and users by blending innovation with interaction.
Work with me
30–60 min
Keynote
The generation that grew up playing now runs the market – as customers, employees and fans. My talks show what brands and leaders can learn from the world’s most engaging industry, and how to turn attention into growth.
- For conferences, business events, internal company events
- 30–60 min, on stage or remote, in English or German
- Add a workshop to turn insights into action
- Spoken at gamescom, E-commerce Berlin Expo, DMEXCO, TEDx, VISA and Worldline
Formats Game the System · New Era Work · Nerds as Workforce · Gamification for your industry
Book your keynote for 2027Half or full day
Workshop & Serious Game
Half a day or a full day in which your team solves a real question through play – as an escape game, role-play or gamified method.
- For businesses, HR, teams and universities
- 2–30 participants
- On site or remote
- Your question, my game design
Formats Escape game · Role-play · Gamified method sprint
Plan a workshop2–8 weeks
Gamification Concept
A concept that applies game mechanics to your product, service or internal programme: goals, loops, rewards, onboarding – and the reasons people come back.
- For product teams, HR and learning
- 2–8 weeks
- Workshops, concept, prototype
- Hand-over to your designers and developers
Formats Product gamification · Learning & onboarding · Loyalty & community
Start a concept
Keynotes
Keynotes on the future of work, gamification, and the power of nerd culture in business – three ready to book, or one written for your stage.
Keynote 01 · 30–60 min · On stage or remote
Game the System and own your Business
“We must relearn how to play — because play is not a distraction, it’s a strategy.”
Gamification offers a powerful framework for driving innovation, marketing, transformation, and product development. With real-world cases, psychological depth, and a rebellious mindset, this talk shows how play can unlock serious business potential.
Keynote 02 · 30–60 min · On stage or remote
New Era Work
Old meets new, and the world changes, as does the workplace. But how do we manage the shift from the old to the new world? My answer is play. Play is a driver for motivation and challenge – in play, humans unfold new potentials.
Keynote 03 · 30–60 min · On stage or remote
Nerds as Workforce
The little nerd kids have grown up and now lead teams, business units, and companies. Nerdiness is more than one might think, as nerds like Ada Lovelace, Steve Jobs, and Fei Fei Li have changed the world. Companies often have undiscovered nerd potential within their ranks and fail to utilize it.
Keynote 04 · Made to measure
Tailored to your topic
Gamification and gaming can be applied in many different areas. I can prepare a talk tailored to your industry, sector, or theme that captivates the audience, inspires, and also encourages reflection and action.
Panels & line-ups
Looking for Panels?
I have access to an extensive network of experts, allowing me to offer unique panels, speaker line-ups, and workshops. Our topics range from games and gamification in marketing to game research, recruiting, personal development, XR, branding, Industry 4.0, process management, innovation, retail, and many more.
Played on stages for
Volkswagen, Accenture, Mercedes-Benz, VfL Wolfsburg, TEDx and Bits & Pretzels – alongside conferences, universities and companies.
Books
Why play is the most serious tool for motivation, and how nerds become the workforce of the future – written for business readers, in two languages.
Contact
Ready, Player Two?
Got a team to motivate, a product to gamify or a stage to fill? Let’s start the game together.
Rather play?
Everything on this page, told as a 3D voyage: take the helm, sail the Grand Line and drop anchor at an island for every keynote, workshop and book.
Set sail
Social Media
Content on gamification, the new world of work and nerd culture – for a community on Instagram and LinkedIn, and for brands and events that want to reach gamers, nerds and the people who lead them.
Jasmin also writes guest articles and regular columns on gamification, the new world of work and nerd culture – for magazines, trade press and blogs.